Why did we start Composway?

Composway isn't a tool born from the AI search optimization gold rush that claims to do everything in a single click but never delivers the results as promised. It's a self-serve version of an internal tool we use in our SEO & AEO agency, which serves multiple B2B clients.

The idea started back in 2024, when we dug into the principle of AI search optimization and realized the single mechanism that matters: context. Context is the biggest difference between AI search and a traditional search engine. AI accumulates context through a chat interface that gathers information from you, and a memory that stores it. That makes searching on a traditional search engine and searching with AI very different. The former has no context about you, while the latter injects context (what the AI knows about you) into the search journey and brings the answer closer to your expectations.

Composway is built around this workflow: we add an extra step to the content research process and bring in the questions that different personas would ask. As you write, our machine-learning algorithm evaluates whether your content answers those questions. The more questions you answer, the higher the likelihood you show up in AI search answers.

Click the button below to try the tool and enable this new content creation workflow.